For an intangible, virtual landscape, the internet is simply massive. Actually, massive doesn’t quite cover it. It’s behemothian. It’s super-colossal. It’s really, really, really big. That is to say that there’s a lot of information available on the web, and it’s not always easy to locate what you want. And, when it comes to ensuring that your business is where it needs to be in order for customers and prospective customers to encounter it online, you might just find yourself in the position of a needle, desperately trying to stand out in a haystack.